Facebook metamorphosed and metastasized yesterday into a new entity called meta or metaverse. The use of meta, if taken to mean beyond, behind, points to the company’s holy grail of being a universal messianic presence to everyone. What will this second baptism change in a company that is so focused on mediating every move of its desiring subjects? Its pocket machinery increases our potential distance and separation from other living beings. It is known that it would like to go further and build the next level of imaging machines without having to go through Apple’s iphones or Google’s phones and search engines. Capitalist institutions rely upon this fleeing and deepening distance, separation, and absence, including that from oneself, to offer their paying (re)mediations of a false presence. Our industry, commerce, and banking need our estrangement from each other. So, Facebook or Meta are perfect, wildly successful expressions of this much larger movement. They are not so very different from the kingdoms of ancient times where, sometimes with the help of priests, kings justified their existence and increasing authority by providing and managing close access to divine-like representations in temples and imagery that were devoted to ever-distant gods. Like them, Facebook and other companies help increase our distance from each other while circulating and putting right into our pockets simulacra of intimate presence.